Building a startup is exciting.

Managing accounting and finance? Not so much.

As a founder or finance leader, you understand that a strong finance function is essential for growth. Knowing when to hire, how to structure your team, or what systems to implement can be overwhelming.

I understand the challenges, the long nights, and the frustration of getting things right. That's why I assist early-stage startups in creating effective finance teams and scalable financial operations through coaching, mentoring, and fractional CFO services.

Hey there! I am

Edwine Alphonse

Before starting my journey in the startup world, I spent 10 years in Big 4 audit at EY and PwC across Canada, Grand Cayman, and the U.S. I've witnessed diverse experiences. For the past two decades, I've supported companies from pre-revenue to over $800M, managed multi-billion-dollar transactions, and built finance functions from scratch.

Now, I bring that expertise to founders and finance leaders like you—so you can avoid headaches, costly mistakes, and wasted time while building a finance team that actually works.

I’ve built finance teams at high-growth startups
I know what works (and what doesn’t).

I make finance simple and actionable
No fluff, just real-world advice that gets results.

I help you build for scale
Whether you’re at seed stage or hitting $100M, I’ll help you level up.

I bring global experience
U.S., Canada, and international markets? Been there, done that.

I don’t just give advice—I help you execute so you can move faster and smarter.

Your Finance and Accounting Expert

Services

1:1 Coaching
for Founders & Leaders

Running a finance team—or building one from scratch—can be overwhelming.

I will help you gain clarity, make better decisions, manage your team, and build a finance function that actually scales.

Fractional CFO
& Controller Services

If you’re not ready for a full-time CFO or controller but still need expert finance leadership, I can step in and help with budgeting, audits, capital, and more.

Each engagement is tailored to your startup’s needs—let’s chat and see how I can help.

If you’re ready to take the guesswork out of finance and build a team that scales with your business, let’s chat!

Here to help you set up a strong financial foundation.

Guidance on Hiring

When, how and who to hire

Choosing the Right Tools

From auditors to ERPs to finance systems

Building efficient processes

Helping to scale operations smoothly

A thought partner

To help build the best product for finance teams

The Right Contacts

To move your business forward

Or just to vent

Let’s be real, startup finance is tough