Startup finance doesn’t have to be complicated

—when you have the right partner.

I help founders and finance leaders build high-performing teams, develop the right products and tools, and craft smart and engaging content. Whether you need expert coaching, product guidance, or appropriate content, I’m here to help you succeed.

Hi!
I’m Edwine Alphonse

Certified Public Accountant (CPA)

For 20+ years, I’ve specialized in one thing: turning accounting and finance into a competitive advantage for startups.

After seeing founders and finance leaders struggle with the same challenges I’ve solved repeatedly — team building, process optimization, product development and communicating financial value — I launched Your Startup CPA to share this expertise directly with you.

My Journey

A startup finance leader, team builder, and storyteller

Big 4 Foundation

Spent a decade at EY and PwC mastering technical accounting across industries and borders (Canada, U.S., Grand Cayman).

Startup Scaling

Transitioned to high-growth tech companies, where I’ve built and led accounting teams at Circle (pioneering crypto audits), Traackr (led company restructuring during COVID), and Ramp (scaling headcount 70 → 1,300 in 4 years).

Systems & Processes

Built financial infrastructures that enabled 4,000% business growth, led first-year audits with Big 4, and implemented ERPs, tools and controls for sustainable scaling.

Beyond Spreadsheets

I write The Balanced Sheets, a LinkedIn newsletter where I blend accounting insights with life lessons (because as a CPA, I have many stories to tell).

Let’s connect and build something great.

What I Offer

SERVICES

Coaching

For Founders & Finance, Accounting Executives

Running a finance team or building one from scratch? Let’s make it easier.

I offer 1:1 coaching to help you:

  • Hire and structure your team—know when, how, and who to hire.

  • Streamline reporting, audits, and investor relations.

  • Automate and optimize your financial operations.

  • Lead with confidence and make strategic decisions.

Get personalized support to build a finance function that scales with your business.

Product Advisory

Building something new in accounting, finance, or AI?

I help founders and teams:

  • Validate your product ideas and find product-market fit.

  • Design user-friendly solutions for finance and accounting teams.

  • Navigate regulatory and compliance challenges.

  • Bring your product vision to life with expert guidance.

Let’s build products that make a real impact.

Content Creation

Want to educate, inspire, or grow your brand?

I create engaging content for:

  • Founders and finance leaders looking for practical insights.

  • Teams building tools for accounting and finance.

  • Companies aiming to share their expertise with the world.

From articles and guides to thought leadership and marketing materials—let’s tell your story.

Ready to take your finance team, product, or content to the next level?

Let’s Work Together!

Let’s make accounting your competitive advantage.